New Bordeaux wine has arrived,
and there is a taste for change!


I am Premius, a well-balanced, accessible wine with unique character. A subtle combination of tradition and modernity, like the city where I was created, I represent new Bordeaux.

Me, a Bordeaux? Yes! But not from a chateau…

OK, I have been well made and well blended, and I know this world’s rules and practices. I know how to act at dinner. I understand perfect pairings. I know how to reassure you, and my aromas are consistent. But I am so much more than that. Atypical? Absolutely definitely! I love to surprise, it is second nature to me. The proof: my ability to adapt and show you my full spectrum of colours. I have character, presence and authenticity. I am not a hundred years old and age is not an indicator of my value. Where I come from is often described as a closed, complex world only for insiders. Wherever I go, I take my open-mindedness and my accessibility with me. Without compromising on quality. You call me traditional? I would say yes, but in informal style. With my hands in my pockets and sporting a bow tie. I am a bit of a hybrid, I like contrasts, what is real and new. Just like you! Isn’t it true that birds of a feather flock together? I am Premius, atypically Bordeaux!

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Premius Bordeaux wines

Well known and well appreciated, the Bordeaux wine region offers a wide range of wines spanning brands, chateaus, and Grands Crus with a global reputation.

Located in south-western France, Bordeaux’s vineyards cover more than 110,000 hectares, influenced by a temperate oceanic climate and the two rivers flowing through the region: the Garonne and the Dordogne. Its wines have an ‘Appellation d’Origine Protégée’ (protected designation of origin) that requires compliance with a strict set of specifications for the winemaking process.

Made primarily from the Merlot, Cabernet Franc and Cabernet Sauvignon grape varieties, the appellation allows for wines in three colours (primarily red at 85% of volume, then white – both dry and sweet – and rosé) and even sparkling wines with Crémant de Bordeaux. There are 65 appellations for Bordeaux wines, and the ‘Bordeaux & Bordeaux Supérieur’ appellation represents 44% of annual volume.

Premius Key figures

year of creation
growth by volume*
of volume sold as exports*
distributing countries*
Sources : Sell in Premius Global année 2021
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